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Mommy bloggers love Twitter and Valentine’s
Mommy Bloggers love Twitter. Looking at our pool of 200+ community of influencers, we were wondering which one would won the Twitter race (i.e: which community shows the larger usage of Twitter based...
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You Can Get an Edge From Understanding the Mommy Tribe
Mommy bloggers form a large tribe. How many are there out there? Hard to say, but it’s definitely somewhere between 10 thousand and 100 thousand just in the US. All Mommy bloggers aren’t the same,...
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4 Things you need to know about the stucture of the social web
Published in partnership with Firefly : The social web is not Flat In the early days of social media and web 2.0, brands and marketers were fascinated and scared at the same time by how the new web was...
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The Facets of the Moms Community
eCairn has recently surpassed the 13k sources mapped in the Moms community. Mapping communities in social media is always a great sociological experience. Understanding people’s interest, their...
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UK blogging moms on International Women’s Day
In response to this post on our German blog, here is a snapshot of what blogging moms in the United Kingdom have to say about International Women’s Day: International Women’s Day through the lense of...
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It’s Mother’s Day! Don’t forget to do something special for your Mom….
Most countries in the world will celebrate Mother’s Day on the second Sunday of May. Bloggers from eCairn’s Mommy tribe started talking more intensively about Mother’s Day in the beginning of April....
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More on Sponsored Posts: Insights from the eCairn database
Our recent post about sponsoring posts as a way to drive brand awareness mentioned two important components of a sponsored posts campaign: where you engage and who you engage. What are the tribes where...
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